Conceptual Brand Identity Design
May 2022 | Critic: Sara Tack
This project developed a brand identity and graphic standards manual for Volant, a concept airline based in Vancouver, Canada. The design strategy seeks to promote this airline’s service offerings. Aiming to deliver an instantly recognizable and quintessentially Canadian product to a global customer base, Volant’s visual aesthetic is inspired by the maple leaf, one of Canada’s national symbols.
The creation of a Graphic Standards Manual was instrumental in setting clear guidelines for deployment of Volant’s branded products. Containing information pertaining to logo variations, typography, photographic styles, and more, this manual offers a comprehensive glimpse into the ambitions behind this cohesive, uniquely Canadian corporate identity.
